Katrice Saunders is an award-winning marketing executive with over 30 years of experience shaping powerful stories for national nonprofits, global brands, and mission-driven companies.

Katrice is the Creative Director of Kindred Branding, a full-service creative agency located in Washingtond, DC. She founded Kindred to make branding more collaborative, human, and honest. Her work helps businesses and organizations show up clearly, connect deeply, and scale with confidence.

Prior to Kindred, Katrice served as Vice President of Creative Services and Digital Strategy at Buoyant, where she led brand storytelling and creative campaigns for purpose-driven organizations. Before that, she helped launch the national cable network TV One as part of its founding executive leadership team.Earlier in her career, Katrice led storytelling and creative campaigns at national nonprofits including PBS and The Case Foundation. She also consulted on global campaigns for brands such as Nike, Kellogg’s, and ExxonMobil through agency partnerships.

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